About us

Deep Industry Expertise

With more than 35 years of collective experience in Financial Services, our founders have acquired a deep understanding of Home Lending through their tenure at major banks. Their extensive insights and expertise revealed a significant gap: trusted advisors lacked the necessary tools to effectively guide their clients through financial decisions.

This realisation led to the creation of Cromeloan—a platform specifically designed by trusted advisors, for trusted advisors.

Our Mission

Our mission is to equip financial professionals with the tools necessary to offer exceptional support to their clients, simplifying the complex array of home loan options into a clear, navigable path. We aim to transform the home loan application process into a streamlined and transparent experience, enhancing the bond between advisors and clients.

We are committed to the principles of deep expertise, trustworthiness, and empowering both clients and their advisors to succeed.

Luke Oxley

Co-Founder / Chief Executive Officer

Benjamin Baume

Co-Founder / Chief Product Officer

Nick Adams

Sales Director

Meet our Team

Join us in revolutionising the way home loans are navigated, and experience the difference of a platform built on the foundations of deep industry insight and unwavering dedication to financial wellness and support.